ARE YOU IN THE RIGHT ROOM?
HOW THE STR SECRETS BOARDROOM WILL HELP YOU!

BUILD A NETWORK THAT TRANSLATES INTO NET WORTH

When you reach this level of success, your network is the main thing that will set you apart from your peers.

You won’t find a more elite group of STR and hotel operators in one place – anywhere.

The STR Secrets Boardroom plugs you directly into a network of the most elite hotel and STR investors in the industry. Our members are committed to mutual growth, ensuring that every connection you make here directly contributes to your business success.


SHORTCUT YOUR PATH TO FUNDRAISING

In the past two years alone, Boardroom members have acquired 22 hotels (and counting).

That’s a LOT of fundraising lessons learned.

Whether you’re partnering with another Boardroom member or getting step-by-step guidance from the collective wisdom of the group, we have the resources to help you raise the money and get the right deal done – whether it’s your first or tenth.

SCALE UP (& OUT OF) YOUR 8-FIGURE STR BUSINESS

What if I told you that you could scale your business and actually spend 80% less time on it?

You’ll learn how to grow a 7 or 8-figure (and beyond) STR business with the systems and team in place that allows you to focus on your highest value activities. So you can enjoy the true time freedom that you started this business for in the first place.
HOW THE STR SECRETS BOARDROOM WILL HELP YOU!

BUILD A NETWORK THAT TRANSLATES INTO NET WORTH

When you reach this level of success, your network is the main thing that will set you apart from your peers.

You won’t find a more elite group of STR and hotel operators in one place – anywhere.

The STR Secrets Boardroom plugs you directly into a network of the most elite hotel and STR investors in the industry. Our members are committed to mutual growth, ensuring that every connection you make here directly contributes to your business success.

SHORTCUT YOUR PATH TO FUNDRAISING

In the past two years alone, Boardroom members have acquired 22 hotels (and counting).

That’s a LOT of fundraising lessons learned.

Whether you’re partnering with another Boardroom member or getting step-by-step guidance from the collective wisdom of the group, we have the resources to help you raise the money and get the right deal done – whether it’s your first or tenth.

SCALE UP (& OUT OF) YOUR 8-FIGURE STR BUSINESS

What if I told you that you could scale your business and actually spend 80% less time on it?

You’ll learn how to grow a 7 or 8-figure (and beyond) STR business with the systems and team in place that allows you to focus on your highest value activities. So you can enjoy the true time freedom that you started this business for in the first place.
THIS IS A PLACE FOR
A-PLAYERS ONLY
The STR Secrets Boardroom will push and challenge you in ways you’ve never been before.

You will learn how to massively grow your business through the top minds in the industry across operations, marketing, fundraising, and more.

You’ll be given the keys to create the life you’ve been grinding for – without having to grind.

So if you’re ready to level-up to an elite CEO and design a life that you truly love, then we want to connect with you to see how our tight-knit community might be able to help.

Here’s who we specialize in working with:
✔️ You MUST be in the STR and/or hotel business already
✔️ You MUST be doing deals
✔️ You MUST be hungry for growth – both personally & professionally
✔️ You MUST be open-minded and coachable
✔️ You MUST be ready to take massive action and see massive results

If you meet this criteria, then we invite you to fill out an application today and see whether you’d be a fit for The Boardroom:

THIS IS A PLACE FOR
A-PLAYERS ONLY
The STR Secrets Boardroom will push and challenge you in ways you’ve never been before.

You will learn how to massively grow your business through the top minds in the industry across operations, marketing, fundraising, and more.

You’ll be given the keys to create the life you’ve been grinding for – without having to grind.

So if you’re ready to level-up to an elite CEO and design a life that you truly love, then we want to connect with you to see how our tight-knit community might be able to help.

Here’s who we specialize in working with:
✔️ You MUST be in the STR and/or hotel business already
✔️ You MUST be doing deals
✔️ You MUST be hungry for growth – both personally & professionally
✔️ You MUST be open-minded and coachable
✔️ You MUST be ready to take massive action and see massive results

If you meet this criteria, then we invite you to fill out an application today and see whether you’d be a fit for The Boardroom:

WHAT'S GOING ON INSIDE THE ROOM
Allie was able to negotiate a deal to purchase a 42-key boutique hotel for $1 million by leveraging the support and guidance of the boardroom community.
Kyle was able to significantly improve his business and personal life by surrounding himself with supportive and like-minded individuals who helped prevent costly mistakes and encouraged personal growth.
Dave was able to expand his property portfolio from 12 to 31 properties and confidently aim for 50 by leveraging the knowledge and high-value connections gained through the Boardroom.
By joining the boardroom, Ryan was able to significantly grow his real estate portfolio and boost his confidence, thanks to the support and resources provided by a community of like-minded, high-achieving individuals.
THE BENEFITS OF
STR SECRETS BOARDROOM

ACCESS TO FUNDING PARTNERS & INVESTMENT OPPS

Build a personal, 1:1 relationship with each of the industry’s top investors and gain exposure to funding and investment opportunities that you would never have had otherwise.

IN-PERSON EVENTS THAT WILL EXPAND YOUR THINKING

Network like an elite CEO at our three luxe live events, featuring industry-leading speakers on topics from dealmaking to operations to business mindset, and beyond.

PROVEN FRAMEWORKS TO SCALE

With 22 hotels acquired and under management, we KNOW that we will be handing you the right systems to scale your business to new heights without you having to work even harder.

AN INTIMATE COMMUNITY WHO’S BEEN THERE BEFORE

Entrepreneurship can be a lonely place. This community will challenge, celebrate and motivate you to keep pushing (even when it’s hard), and has walked in your shoes before.

YOU’RE IN THE RIGHT ROOM

You are a reflection of the people you surround yourself most with, so why not surround yourself with the most elite hotel and STR entrepreneurs in the country? Leveling up is guaranteed.

EXPERT ADVICE WHENEVER YOU NEED IT

With access to a private, intimate Slack community and a direct line to a team of STR Secrets Boardroom coaches (including Mike Sjogren), get fast and personalized answers to your most pressing or challenging questions.
THE BENEFITS OF
STR SECRETS BOARDROOM

ACCESS TO FUNDING PARTNERS & INVESTMENT OPPS

Build a personal, 1:1 relationship with each of the industry’s top investors and gain exposure to funding and investment opportunities that you would never have had otherwise.

IN-PERSON EVENTS THAT WILL EXPAND YOUR THINKING

Network like an elite CEO at our three luxe live events, featuring industry-leading speakers on topics from dealmaking to operations to business mindset, and beyond.

PROVEN FRAMEWORKS TO SCALE

With 22 hotels acquired and under management, we KNOW that we will be handing you the right systems to scale your business to new heights without you having to work even harder.

AN INTIMATE COMMUNITY WHO’S BEEN THERE BEFORE

Entrepreneurship can be a lonely place. This community will challenge, celebrate and motivate you to keep pushing (even when it’s hard), and has walked in your shoes before.

YOU’RE IN THE RIGHT ROOM

You are a reflection of the people you surround yourself most with, so why not surround yourself with the most elite hotel and STR entrepreneurs in the country? Leveling up is guaranteed.

EXPERT ADVICE WHENEVER YOU NEED IT

With access to a private, intimate Slack community and a direct line to a team of STR Secrets Boardroom coaches (including Mike Sjogren), get fast and personalized answers to your most pressing or challenging questions.
ARE YOU IN THE RIGHT ROOM?
If you’ve gotten this far, you probably can grind with the best of ‘em. You’re no stranger to doing deals. You’ve made it over the initial hurdles of building a STR or hotel business from scratch.

But now you’re stuck. Stuck in grind mode, stuck in the weeds of your business, and stuck at your current income level.

In all likelihood, you’re just in the wrong room.

What does that mean?

Well, the right room is the room where you can talk about the things you’re going through that no one else in your life can understand, let alone help you work through and overcome.

The things your friends and former coworkers don’t get, because they’re playing small and safe.

The STR Secrets Boardroom unlocks access to a community who will intimately understand what you’re going through, and understand the level you want to play at – because they’re already there.

You’ll gain the systems and the processes for scale, but more importantly, you’ll gain the community and shared wisdom to achieve your goals – without needing to hustle harder.

This is the room where you can have those conversations. The conversations that lead to actionable intel and breakthrough results.
ARE YOU IN THE RIGHT ROOM?
If you’ve gotten this far, you probably can grind with the best of ‘em. You’re no stranger to doing deals. You’ve made it over the initial hurdles of building a STR or hotel business from scratch.

But now you’re stuck. Stuck in grind mode, stuck in the weeds of your business, and stuck at your current income level.

In all likelihood, you’re just in the wrong room.

What does that mean?

Well, the right room is the room where you can talk about the things you’re going through that no one else in your life can understand, let alone help you work through and overcome.

The things your friends and former coworkers don’t get, because they’re playing small and safe.

The STR Secrets Boardroom unlocks access to a community who will intimately understand what you’re going through, and understand the level you want to play at – because they’re already there.

You’ll gain the systems and the processes for scale, but more importantly, you’ll gain the community and shared wisdom to achieve your goals – without needing to hustle harder.

This is the room where you can have those conversations. The conversations that lead to actionable intel and breakthrough results.
WHY YOU NEED A COMMUNITY LIKE THE BOARDROOM

THE WINS SPEAK FOR THEMSELVES

22 hotels acquired in the past two years alone. This is a group that wins, and wins big. We celebrate together, and when one of us hits a new milestone, it’s a success that’s felt by the whole community.

WE ALL NEED A “BOARD OF DIRECTORS”

Establish a bench of the best investor/operators in the industry that you can personally call on to workshop some of the toughest parts of the business – whether that’s fundraising, dealmaking, hiring, or elevating up to elite CEO level. They’ve been there.

IT’S TIME TO RAISE YOUR STANDARDS

The STR Secrets Boardroom exclusively consists of A-players who want more for themselves and their businesses. By surrounding yourself with the most elite hotel and STR entrepreneurs in the country, leveling up is guaranteed, and you’ll start adopting the habits of the people three steps ahead of you.

YOU DON’T KNOW WHAT YOU DON’T KNOW

Growth is often achieved through failure – but it doesn’t have to be. By being in the room with people who have already learned the hard way or who are experts in a certain area of the business, you’ll have help seeing around the next corner and potentially avoid some very costly and time-consuming mistakes.

YOU NEED TO WORK SMARTER, NOT HARDER

The STR Secrets Boardroom emphasizes the importance of automation, teaching members to build out efficient systems that reduce manual intervention, allowing for scalability and consistent growth. Using the CASPER framework, these systems have been time-tested and proven through hundreds of success stories.

IT’S INTIMATE & HIGHLY SELECTIVE

A mastermind community is only as effective as its members. So that’s why we are HIGHLY selective with who we accept into the STR Secrets Boardroom. We intentionally keep the group small enough that everyone knows your name and the coaches are able to dedicate time to each member.

WE HELP YOU COMPRESS TIME TO GAIN AN EDGE

Time is your only non-renewable resource. Once it’s gone, you can never get it back. And as entrepreneurs, it’s easy to spend time on the wrong things that aren’t moving the needle toward our goal. The STR Secrets Boardroom will help you gain a competitive edge by making smarter decisions, faster – and with confidence.

ACCOUNTABILITY BREEDS ACTION

There is no greater driver of action than being pushed by people you respect. If you feel like you’ve hit a wall or are at it alone, this community will hold you accountable to achieving your fullest potential by helping you identify the next domino to knock down in service of your larger goal.

YOU’LL DEVELOP GENUINE FRIENDSHIPS

We take one rule very seriously: no assholes. Everyone in the STR Secrets Boardroom community is here because they want to help and be helped. We can guarantee that you’ll meet some of the most open and genuine people in the industry, and develop relationships that will last a lifetime.

WE HAVE THE HARD CONVERSATIONS

As a highly motivated, high-growth entrepreneur, it’s easy to get stuck on your hamster wheel and forget to look up to recalibrate – or ask what you’re even running after in the first place. We specialize in helping you map out Your Perfect Week, and designing a business that allows you to achieve that, instead of the other way around.
WHY YOU NEED A COMMUNITY LIKE THE BOARDROOM

THE WINS SPEAK FOR THEMSELVES

22 hotels acquired in the past two years alone. This is a group that wins, and wins big. We celebrate together, and when one of us hits a new milestone, it’s a success that’s felt by the whole community.

WE ALL NEED A “BOARD OF DIRECTORS”

Establish a bench of the best investor/operators in the industry that you can personally call on to workshop some of the toughest parts of the business – whether that’s fundraising, dealmaking, hiring, or elevating up to elite CEO level. They’ve been there.

IT’S TIME TO RAISE YOUR STANDARDS

The STR Secrets Boardroom exclusively consists of A-players who want more for themselves and their businesses. By surrounding yourself with the most elite hotel and STR entrepreneurs in the country, leveling up is guaranteed, and you’ll start adopting the habits of the people three steps ahead of you.

YOU DON’T KNOW WHAT YOU DON’T KNOW

Growth is often achieved through failure – but it doesn’t have to be. By being in the room with people who have already learned the hard way or who are experts in a certain area of the business, you’ll have help seeing around the next corner and potentially avoid some very costly and time-consuming mistakes.

YOU NEED TO WORK SMARTER, NOT HARDER

The STR Secrets Boardroom emphasizes the importance of automation, teaching members to build out efficient systems that reduce manual intervention, allowing for scalability and consistent growth. Using the CASPER framework, these systems have been time-tested and proven through hundreds of success stories.

IT’S INTIMATE & HIGHLY SELECTIVE

A mastermind community is only as effective as its members. So that’s why we are HIGHLY selective with who we accept into the STR Secrets Boardroom. We intentionally keep the group small enough that everyone knows your name and the coaches are able to dedicate time to each member.

WE HELP YOU COMPRESS TIME TO GAIN AN EDGE

Time is your only non-renewable resource. Once it’s gone, you can never get it back. And as entrepreneurs, it’s easy to spend time on the wrong things that aren’t moving the needle toward our goal. The STR Secrets Boardroom will help you gain a competitive edge by making smarter decisions, faster – and with confidence.

ACCOUNTABILITY BREEDS ACTION

There is no greater driver of action than being pushed by people you respect. If you feel like you’ve hit a wall or are at it alone, this community will hold you accountable to achieving your fullest potential by helping you identify the next domino to knock down in service of your larger goal.

YOU’LL DEVELOP GENUINE FRIENDSHIPS

We take one rule very seriously: no assholes. Everyone in the STR Secrets Boardroom community is here because they want to help and be helped. We can guarantee that you’ll meet some of the most open and genuine people in the industry, and develop relationships that will last a lifetime.

WE HAVE THE HARD CONVERSATIONS

As a highly motivated, high-growth entrepreneur, it’s easy to get stuck on your hamster wheel and forget to look up to recalibrate – or ask what you’re even running after in the first place. We specialize in helping you map out Your Perfect Week, and designing a business that allows you to achieve that, instead of the other way around.

Add An Extra 7 Figures Of Income To Your Portfolio By Being A Part Of A Close-Knit Community Of Like-Minded Entrepreneurs

REQUEST YOUR INVITATION TO SEE IF YOU QUALIFY FOR THE BOARDROOM
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